Friday, September 5, 2008

Bivens Backtracks, (and not a moment too soon).

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This worked out great for me. I get to address a controversial topic after the fire was doused. No flames licking at my feet. I used one of my Dad's adages, "When in doubt, don't." Worked here. I really did see the impetus behind the LPGA's desire to force feed English down the throats of, and let's be real here, their Korean contingent. Let's not pretend that Hispanic and European players were part of the discussion. The LPGA, hearing the sucking sound of tournament money running away in a bad economy, figured they'd take zero chances and circle the wagons around a Anglo-centric tour and not let any more horses out of the barn. The problem is that the remaining horses don't finish first often enough.

To start, who were the legal counsels that ever allowed this Titanic-like decree to see the light of day to begin with? Where did they go to law school, Kmart? I'd hope they all have Monster.com user names by now. My dog could have won this case for the Koreans on any planet in the universe, and he hates court rooms. Ms Bivens and the LPGA deserve a top shelf PR firm to polish their wounded image. May I suggest mine, Laybach & Whackit. I'm certain the bulk of the rule reversal was due to it's indefensible position where it counts, lawsuits and money.

Perhaps an odd comparison, but I like it. The NBA is an African-American dominated league. Why pray tell? Because African-Americans play more competitive basketball, practice more, and devote themselves to that craft more than their Caucasian brethren. If the collective Caucasian community wanted more players on NBA rosters I would suggest the answer is simple, play better. Professional golf tours are merit based at it's purest. Play better, keep your card, make more money. If not, lose your playing privileges. The Korean's meteoric rise is because of this alone.

Let's get a little realistic. In the best of times the LPGA tour is a pimple on major sport's rear ends. TV ratings, dollars generated, and the associated trappings of big time sports will never be the LPGA's strong suit. Losing Annika is just a harbinger of what a "Woodless" PGA may face some day. It's a wonderful venue to showcase the world's best female golfers and have a nice little business to boot. Golf viewers, men, want to watch men. They want to see the people that hit it the farthest and score the lowest. That's men. Sorry Ms Steinem, that's the facts. I love women's golf, but if I could only watch one tour......well, you know.

I submit to the LPGA that they focus on what they do well. Showcase women's golf, but don't let PGA envy and huge dollars be your goal. Be realistic in your projections and grow the game internationally. Play year round. It's always warm somewhere. Make some money overseas. For crying out loud, the rest of the world is doing it to us. Try to buy a piece of clothing or electronics made in the good 'ole USA. Go with the inevitable flow and market your product where the fans and advertisers live. In the meantime, search yourselves and ask why more home grown talent isn't making it into the ranks. It sounds like the recent controversy has given the LPGA an opportunity to reexamine, albeit through the back door. Let's hope they make some lemonade out of those lemons.

Til' next,

4 comments:

  1. Hilarious and oh so true.

    What if the LPGA did not rescind their decision what would happen in the future if over 65% of events are played in Korea or China. Would the policy change so all players need a minimum proficiency in either Korean or Mnadarin/Cantonese?

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  2. Well, I don't think women's golf is popular enough in the USA to sustain profit and continued growth or survive an economic trough as we're seeing now. International expansion is paramount and I'm sure that the elephant in the room forced Biven's change of heart in addition to the sheer lunacy of her original edict from on high.

    Thanks for the visit and insight.

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  3. I hope the LPGA hears you. PLAY YEAR ROUND and encourage more HOME GROWN TALENT. There are some great golfing gals out there--who I love to watch--but all eyes are really on the men.

    I think the LPGA broadcasting also needs a major boost of "flare." The broadcasting is gray & flavorless. The golfing personalities are out there, but the backdrop is pretty dull.

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  4. Yup, the LPGA and the Champions Tour suffer in the production department. It almost seems like a hand held video cam is capturing the action. Definitely a minor league feel to the whole thing.

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